In the world of branding, companies often employ various strategies to differentiate their products or services, capture niche markets, or leverage brand equity.
One such strategy is sub branding, a technique that involves creating distinct identities within an overarching brand.
Sub branding allows companies to diversify their offerings while maintaining brand consistency and recognition.
In this digital newsletter I share wisdom from my own entrepreneurial journey; we delve into the concept of sub branding, exploring its purpose, benefits, and examples of successful implementation.
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